February 15, 2012
Filed under: Tip of the Day
I get a lot of compliments about my hair. Sure, it’s long, flowing and luxurious and resembles the cover of a Harlequin novel when the wind blows, but the funny thing is it’s flecked with grays and I use a shampoo that costs 99 cents and doesn’t have the word “botanicals” written anywhere on the bottle. Who knew, right.
Anyway, enough about my glorious man-locks.
This month’s Advantages magazine has a great story about the fashion market and how it’s ripe for the taking. Called “It’s a Beautiful Day,” it’s a good read for anyone looking for a little help in boosting those first-quarter sales.
Some great tips:
- Beauty clients tend to be more creative than some other prospects might be, so they will expect to be dazzled by your brilliance. If you can show you can be a real member of their marketing team, or their sole marketing consultant, you’ll make an even more attractive proposal.
- As with any new market, use your connections to get your foot in the door. Start small and work your way up.
- You don’t have to offer nail files, mirrors and brushes to beauty clients. Although they are great staples, unique ideas help clients stand out and pay off for you and them.
Some dos and don’ts:
- DO: Recommend tasteful items with a high perceived value, whether they are expensive or not.
- DO: Focus on packaging. How will it be presented? Can you have the item placed in an organza bag or have a custom ribbon tied around it?
- Don’t: Choose items that look cheap or can be found at a discount store.
- Don’t: Ignore trends. Although there are classic items that always sell, many of your customers will want to be privy to the most popular items for each season.
Buona Fortuna!! (Good Luck!)
–Vincenzo (Fabio’s cousin)