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 This month’s Advantages magazine has a terrific article titled “Wearables in the Works” that showcases four distributor case studies and their successful apparel-based promotions. From baseball battles to horror movies, there are some pretty creative ideas in this article, so check it out. And in the meantime, here are 7 cool things to do with a T-shirt, compliments of Advantages magazine!
- Queue Some QR: “I suggested a client put a QR code on the back of a T-shirt we were designing and printing for a community walk they were sponsoring,” says Jay W. Vandervort, owner of Proforma Nextidea Marketing (asi/300094). “The code would link the walkers to the website the company was trying to promote. After testing it successfully, we went ahead and printed the T-shirts with the QR code on the backs, and the promotion worked very well.”
- Now You See it, Now You Don’t: “We called upon a nudist association and sold them T-shirts with an imprint of Michelangelo’s David,” says Mark Ziskind, COO of Caliendo Savio Enterprises (asi/155807). “We used light-sensitive ink to put a fig leaf over his private parts. So, inside you would see the naked statue, and outside he would be covered.”
And here are 5 more clever ideas from Marsha Londe, owner of industry consulting firm Tango Partners:
- Flip the Script: “Print the graphic upside down so when wearers hang their heads, they see the art. It’ll make everyone else look, too,” she says. “I saw such a shirt recently: On the back, printed upside down, it said, ‘If you can read this, pull me into the boat.’ And, because it was upside down, I focused on it to read it.”
- Fold and Roll: “Take the shirt, fold and roll it, and stand it on end to turn it into a figure. As a display at a convention, shirts were rolled and put into a standing position,” Londe explains. “Sunglasses were put at eye level, and they were topped with a hat as the giveaway. It was a great presentation of gifts to attendees or trip winners, and a fun use of a shirt gets everyone in the mood to party, celebrate and enjoy.”
- Supersize It: Londe suggests making T-shirts oversized for wearers to use when sleeping, or as a beach or pool cover-up. “A comfortable cotton tee could be a hit with a sleepy recipient,” she says.
- That’s a Wrap: “Use a wraparound imprint to attract attention,” she says. “People can’t help themselves; they have to walk around the wearer to capture the full message.”
- Bright Idea: This concept is perfect for kids on a field trip, adult groups on a hike, or a club. Suit up everyone in the same bright color – think neon pink or squint-inducing yellow. “It makes it easy to spot another member of the group. You can even add a number on the back of the shirt, so it’s easy to know who’s missing,” Londe says.
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