August 17, 2011
Filed under: Tip of the Day
Great tips from Successful Promotions Trend Report, vol. 65 …
Why do so many trade show booths fail to attract prospects? According to Trade Show and Event Marketing author Ruth P. Stevens, the reason is that marketers often assume show organizers are going to do all the work of attracting the right attendees.
No, just showing up and propping up a booth certainly isn’t going to entice quality visitors. You have to be an active participant in getting people to your booth. Here are 12 surefire ways to fill your trade show booth with bona-fide prospects.
For complete details of how to boost your booth traffic — as well as ideas case studies, monthy constest and more — go to the latest Successful Promotions Trend Report now.