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Monday
March 28, 2011

Tip of the Day - Build a Better Website

Filed under: Tip of the Day

Getting potential customers to click on your website will be for naught if you have a shoddy site that fails to communicate reliability, expertise and trustworthiness, says Josh Summerhays, head of conversion optimization at SEO.com. He says effective sites:

1. Immediately convey a message that will be relevant to ideal customers
2. Establish credibility by, for example, emphasizing that the site is secure and that user information will be protected
3. Demonstrate by case studies, testimonials or other means that a company is unique and most capable of meeting an ideal client’s needs.

From Wearables’ April-May 2011 issue.

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