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Filed under: Tip of the Day
 Don’t rely on good luck this St. Patrick’s Day for the best promotional results. Avoid making these common campaign errors and you’ll set your clients up for success all year round.
- The promotional product does not match the image of the brand it represents.
- The demographics of the audience was not considered when choosing the promotional product.
- Simple proofreading errors torpedo campaigns.
- Proportion of logo to product isn’t flattering.
- A logo is too “in your face.”
- Sizing is too generic.
- The message is lost in translation.
- A joke goes wrong.
- The advertiser under-spends.
- The advertiser chooses to invest in other media instead of ad specialties.
- A promotional product campaign doesn’t have a response mechanism or trackable outcome.
- Lack of objectives decreases a campaign’s success.
- Artwork fails to yield a correct and quality imprint.
- Product-safety issues are overlooked.
- The product solution isn’t backed by an appropriate distribution plan.
- The promotional gift chosen doesn’t offer enough “utility” value.
- The promotional product isn’t presented in an attractive or thoughtful manner.
- The audience was not properly targeted.
- Follow-up doesn’t happen.
- The product is a one-shot solution.
From Advantages University, March 2011.
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