January 7, 2011
Filed under: Tip of the Day
From the article Creating Your Own Promo Videos! in this month’s SGR.
Anyone can shoot a video, and everyone should be doing it, as it’s another touch point between you and your clients. Here are some tips to help get your company’s video efforts up and running.
Be high-energy. No one wants to watch a video with a monotone speaker, so remember to be lively and energetic.
Know your topic. You can demonstrate product and talk about sales and marketing trends, but no matter what, you need to know what you’re talking about and be confident in your delivery.
Be action-oriented. If you’re demonstrating a product and it has a moving part – flip cover, blinking light, sound, etc. – show it.
Craft a script. When you use a script you’re sure to hit all your talking points; however, as you become more comfortable in front of the camera you can break from the script and sound a little more natural.
Carve out the time. Set aside one to two hours each week for shooting video. If you shoot Mondays at 9 a.m., for example, it will become part of your routine and enable you to send a link to clients every Monday afternoon. After some time, they’ll come to expect it.
Stay concise. Keep your videos simple, straightforward and short.
Show off. Video is a great medium for showing, instead of telling. Make sure your videos are more than just Web-based PowerPoint presentations: Show aspects of your organization that clients and prospects might not otherwise be able to see.
Know your audience. Make sure that you’re clear on who your video is intended to be viewed by, and tailor the content toward them.
Ask for action. Include a call-to-action at the end of your videos, so they serve as a facilitator of continued interaction between your company and its clients.
Use small bites. If you have a lot of information to convey through your videos, consider breaking larger topics up into smaller, easy-to-digest segments.
Don’t forget the fun. Include some fun elements – things to make your videos worth watching above and beyond your pitch.
Tools of the Trade
Here are five things you’ll need to start your video efforts – all of which can be purchased for well under $5,000.
Joe Haley is managing editor of Supplier Global Resource and star of ASI’s The Joe Show, available for viewing on www.asicentral.com and YouTube.