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Tip of the Day - 7 Hot Trends for 2011

Filed under: Tip of the Day

What’s up in the world of wearables for 2011? Advantages magazine knows. In fact, they did an entire story about the seven hottest apparel trends to look out for in 2011.

MilitaryHere are the trends, plus a little snippet of what they are.

  1. Jewel Tones: If you’re looking to add value and class to your promotional campaign, invest in deep jewel tones. Rich tones, such as amethyst purple, ruby red and sapphire blue, have a bold, lush quality. It is ideal to pair jewel tones with neutrals, particularly black and white.
  2. Distressed/Military: There’s no denying it: Burnout is still hot.
  3. Performance Fabrics: At a time when people have enough on their plates, it comes as no surprise that performance and worry-free fabrics are becoming more and more in demand.
  4. Simple, Clean Lines: Maybe we can blame (or thank) Jon Gosselin, but it’s time to bid farewell to the era of Ed Hardy. Apparel is moving away from overly embellished and into more subtle, sensible looks.
  5. Specialty Inks: Decorators are looking into the appeal of conservative color prints.
  6. Laset Etching: One of the ways that the subtle look in apparel is being achieved is through laser etching. In this method, a logo is displayed via a laser burning off the top layer on polyester pieces.
  7. Tonal Embroidery: Tonal, color-on-color embroidery is one of the hottest ways to display a logo. Like in the past, the left chest is popular for logo placement, but more logos are showing up on back yokes.

Read the entire article on asicentral.com here.


Tip of the Day - 5 Ways to Grow Your Business in 2011

Filed under: Tip of the Day

Michelle Yurcak, president of Premium Event Services in Michigan, says 2011 will be a growth year for many and gives these five key strategies for getting there.

1. Educate yourself and your clients. “It is critical that companies not only continue to educate themselves in the industry they are in, but that they are educated about their clients, and educate their clients,” Yurcak says. “Commit to attending at least two educational events specific to your industry, reading publications focused on your industry, and keep up to speed on your industry’s latest trends. Additionally, educate yourself in the culture of your area and its people – I promise you that they have a lot to teach you. Ask yourself, what are some of the idiosyncrasies unique to your area? When you educate yourself on issues important to the people you are attempting to do business with, you win over many clients; when you speak with authority on your own industry as you are building these client relationships, you seal the deal.”

2. Don’t be afraid to say “no.” “It’s easy to be tempted to take on work that is not a right fit for your company, but seems financially rewarding in the immediate future. “Analyze what is your core business, and who are your core clients,” Yurcak says. “Many people might also be watching you to see if you’ve been tested and proved before they choose you – are you picking the right clients so you can shine appropriately?  Not all business is good business – make sure you are comfortable turning down business that does not fit within your mission and core capabilities.

3. Be confident. “To grow in any industry, you must be confident in your expertise, and have the nerve to tell a client that their ideas may not produce the most successful results,” Yurcak says. “I have found that some clients will have a theme in mind for an event and after qualifying all of the demographics, objectives and logistics of the event, their ideas or suggestions are all wrong for them. We help them understand that, and give them an event that truly accomplishes their goals. Once you are confident that your ideas and creativity will produce the desired results your clients envision, you can begin to create that sense of expectation from a client that will give you the open door to advise them what works and what doesn’t for their specific situation.”

4. Be relevant. “It is imperative that any part of your company output is no longer status quo,” Yurcak says. “When your goal is to create an experience every time you come in contact with a client, growth follows, especially because not every company can create and deliver a true client experience. Stand in their shoes for a moment – what will he appreciate; what is she hearing me say? How can I avoid wasting any of their money?”

5. Know your competition. “I may be going away from conventional wisdom to say this, but give your competitors a pat on the back. For us, ours is a small industry, and having allies over enemies shows that we support the growth of our entire industry and not just our own business,” Yurcak says. “We maintain that we can’t be all things to all people, so if we lose a piece of business, maybe we weren’t the right fit; we believe that another opportunity is sure to follow. Grow right, grow wisely.”

From Advantages magazine, January 2011.


Holiday Party Contest - Win $100!

Filed under: contest

Ugly Holiday SweaterDust off those ugly old Christmas sweaters your Aunt Tillie gave you back in the ’80s … it’s time for Counselor’s inaugural Best Places to Work Holiday Party Contest!

If your company is throwing a great holiday party this season — or, even better, is planning something unique or themed, like an “Ugly Holiday Sweater” Party — we want to know about it!

Go to www.facebook.com/bestplacestowork and let us know by posting your photos, videos, stories … anything (well, within reason of course!) that is fun and creative. The *most* fun and creative entry will win a $100 gift card for their office!

Good luck!

–ASICentral Ugly Sweater Patrol

For pics and videos from Counselor’s inaugural Best Places to Work Halloween Office Party Contest, click here.


 

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