October 19, 2010
Filed under: Tip of the Day
Here are some tips for starting to develop your online marketing strategy via social networking tools.
1. Use your real voice. That means dispatching with the bland corporate-speak, often used by public relations departments and executives, and going instead with a real voice – your own. Even then, there’s a balancing act. It’s OK to comment on things beyond the scope of your business or the industry, but be wary about offending potential clients – for the sole reason that you may end up losing a customer.
2. Realize social media goes beyond the typed word. Various forms of social media support photos, video and audio. Whatever your preferred means of communication, chances are there’s a social media tool that works with it.
3. You can supplement your regular advertising efforts at little to no cost. Most commonly used social media tools are free, so that’s a benefit. Whatever you’re paying for advertising or marketing, this won’t add to it. Perhaps it won’t replace it, but it might accentuate other marketing efforts at no cost. Most have a learning curve, but It’s not too steep.
4. Maximize your exposure. There are ways to make different social media communicate with each other in an automated fashion. For example, when using a WordPress.org blog, you can install plug-ins that can automatically post to Twitter with your new blog post headline and Web page link. Photo-sharing sites such as Flickr.com can tie in similarly with some social media. “We use Facebook and Twitter to promote the blog, but we also use the blog to promote Facebook and Twitter,” Shreve says. “It’s like a round robin of sorts.” Again, a commonsense way to view the myriad social media is simply as different means for saying the same thing. People get news from television, radio, newspapers, magazines, the Internet and their neighbors, friends and acquaintances. It’s just a question of which delivery method they choose.
From Education Adviser, vol. 32.