Home | ASI Central Home | About | What is RSS?

Enter your email for updates:

Tip of the Day – Promote Your Business in an Eco-Friendly Way

Filed under: Tip of the Day

Want to promote your business in an eco-friendly way? Take a cue from the real estate industry, where sustainability has become a key selling point.

Susan Singer, senior vice president of sales for The Corcoran Group and a self-proclaimed “eco-broker,” has branded herself “The Green Queen.” She promotes the sustainability of the properties she’s offering, and drives potential clients to her website with an eco-friendly self-promo product.

“Years ago, I used refrigerator magnets and a mouse pad, and they both got me a lot of mileage,” Singer says. “But I wanted to do something that was eco-friendly this time and that could be used in an eco-friendly way.”

To help spread the word about her business, she ordered plenty of imprinted tote bags made of recycled plastic material. The bags feature a stenciled image of the historic London Terrace apartment building, for which she’s a broker, as well as her contact information and branding for Corcoran Group Real Estate. She decided not to include the name of the London Terrace building so that the bag would have wider appeal – she wanted it to be “just about living in New York and having an eco-friendly bag … that way people will want to use them and it’s just free advertising,” she says.

Singer sent the totes to her neighbors, clients and potential clients – and gave one to every unit in London Terrace. She also distributes them at events when the opportunity arises. For example, she recently offered the bags after she spoke at an Earth Day seminar at Baruch College in Manhattan.

The totes direct people to Singer’s website, www.susansingerspaces.com. On this informational and self-promotional site, they’ll find information about her properties ranging from Brooklyn to Uptown Manhattan, as well as Tales of the Green Queen, a regular comic strip in which a cartoon version of Singer tours the city, helping people save on energy costs.

Singer’s totes get an enthusiastic response. “I’ve had people call me or e-mail me saying, ‘I’m so grateful for this tote. It’s so sweet and reminds me of the building,’ and people from the building have just stopped me on the street,” she says. “It’s really been very good for me.”

From Stitches Embroidery Business Insights, vol. 127


  1. c02 Calculator Says:

    It is the best time to make a few plans for the longer term and it’s time to be happy. I have read this submit and if I could I want to suggest you few interesting things or tips. Perhaps you can write subsequent articles relating to this article. I wish to learn more things about it!

    Wednesday February 2, 2011
  2. alcachofa Says:

    We found Dr. Ornish’s work and diet after my husband was diagnosed with severe heart disease and put on the transplant list. When we made the decision to forgo the transplant and fine an Ornish doctor, the regular cardiologist thought we were nuts and basically told us to enjoy the three months or less we had together. That was 10 years ago. On his last checkup, my husband’s heart registered 90% of normal. In fact the doctor is amazed and is now studying Ornish’s work for himself.

    Sunday March 18, 2012
  3. louis vuitton man bag Says:

    Most of us employed a very high neck line simply because the woman should be finished throughout. Your woman had also been anathema to the ecosystem, returning in this particular crimson planet louis vuitton man bag http://www.jehwindows.com/temp/ within the almost all wrong ensemble: the creme skirts.

    Wednesday June 19, 2013

Leave a Comment


Home | ASI Central Home | About | What is RSS?