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August 5, 2010 Tip of the Day - Business Mistakes to AvoidFiled under: Tip of the Day
1. Don’t emphasize your company’s age. You don’t want to hint at how long you’ve been in business if you’re a relative newbie, according to John Wagley, vice president of Jan’s Humdrum in Winona Lake, IN. “There may be competing businesses that have been doing it longer,” he says, so stress the quality service you offer. 2. Put away the crystal ball. It may seem as if guessing your clients’ needs will win you some brownie points, but it doesn’t always work that way. When you do this, you’re giving your client the “hard-sell pitch of how what you’ve got is what they need,” Wagley says. “Let them talk first, and then come up with a match of what you have for what they need.” 3. Let quality speak for itself. Assuring your customer of the quality of your products is nice, but ultimately they’re just words. To harp on it over and over again can actually make clients wary. “It can sometimes make your customer think you’re not going to be competitive with your prices, and that you’ll then overcharge them,” says Wagley. Make it known that your products are of good quality, and then simply let your goods speak for themselves. From WearableStyle, vol. 128. 0 CommentsLeave a Comment |
Certain aspects of increasing your business opportunities are no-brainers: provide quality customer service, practice time management, and follow up. Don’t be fooled, though – there are things that you should definitely avoid if you plan on getting more business from your current customers. Here are three mistakes to never make: