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Filed under: Tip of the Day
 To build a website that really sings your company’s praises, avoid the seven deadly site design sins.
- Sin 1: Failing to formulate a clear purpose for your site. This may sound obvious, but failing to define and execute a clear purpose – what you want people to be able to learn or do on your site – is one of the more common website design errors, and one of the most costly.
- Sin 2: Failing to communicate your purpose clearly to your site designer. If you hire a professional to create your site (and you probably should), you’ll pay additional charges if you keep exercising your right to change your mind. Changes in basic design after the project is underway can result in wasted creative hours. Unless your designer has agreed to a flat rate, you’ll be stuck with a larger bill than you expected.
- Sin 3: Failing to realize content is king. Web surfers are looking for information about your business and the products and services you offer. Such details as site design elements and colors should always be transparent to the viewer. Too much “design” in a website can be compared with wearing too much makeup.
- Sin 4: Failing to provide a simple navigation system. “Your customers and prospects want their Web experience to be familiar and comfortable,” Redlich says. “They want to be able to find what they want quickly. All of your navigation should be simple and intuitive.”
- Sin 5: Failing to provide an easy way for interested viewers to contact you. If your site is a full e-commerce site, this requirement may seem too obvious to mention. However, if it contains only basic information, such as company contact information and a description of your services, it’ll be easy to overlook the need to provide a feedback link.
- Sin 6: Failing to test loading time on an average computer. Most people these days have short tech attention spans, so they’ll move on quickly if your site takes more than a few seconds to load on their screens.
- Sin 7: Failing to make it easy for search engines to find your site. Internet search engines allow Web surfers to type in key words such as “custom T-shirts,” “embroidery,” a company name or any other subject. Then, in the blink of an eye, the search engine scans the millions of sites on the Web and lists those that have meta-tags identical to the typed-in search term.
For the complete Stitches article, click here.
1 Comment
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Thanks for u r information
its very useful