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Filed under: Tip of the Day
 Here are four strategies to ensure you don’t lose communication with – and ultimately, lose business from – your top customers.
- Be around. Golf outings, charity events and swinging by the office with a box of cookies go a long way toward keeping you top of mind with your clients.
- Service, service, service. It is the one thing that will keep clients’ eyes from wandering. While they may be able to find products cheaper, they run the risk of having items show up incorrect or not at all.
- Be professional. There are thousands of distributors, and not all of them are fully committed to their clients and their businesses. Always show that you are 100% committed all of the time to your client’s promotional needs. The approach will make you stand out from the distributor crowd.
- Offer ideas. Sure, other people offer the same products, but do they offer the expertise as to how to use them correctly to receive the best results? Probably not. Your point of differentiation with current clients can be the creativity that you provide over lower-cost competitors.
From Counselor’s August 2010 issue.
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