July 22, 2010
Olivia Newton-John — that’s right, Sandra Dee herself! — is not only a breast-cancer survivor but the spokesperson for a new breast self-exam item called Livgeiger. The actress and singer recently sat down with Counselor magazine for an interview about Livgeiger. Listen to the podcast here.
And here’s the news excerpt From Counselor PromoGram, vol. 732:
Newton-John, a breast-cancer survivor, is the spokesperson for the product, which will be sold by Geiger’s new unit, called Livgeiger (www.livgeiger.com). The item has a retail price of $19.95 apiece. Companies and organizations can use it as a promotional product by placing logos or messaging on the device’s handle, packaging and carrying case.
In this exclusive interview, Newton-John sits down with Counselor to explain her vision for the product and how it fits into the ad specialty market. Click here to listen to the podcast.