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Tip of the Day - Ramp Up Marketing Efforts

Filed under: Tip of the Day

One of the most important ways to increase revenues immediately is to first fine-tune and increase your marketing efforts. After all, new business and new channels of revenue are the result of marketing campaigns that reveal new leads to call on. Whether it’s a new referral program, a new online social network campaign or a new targeted print advertisement, distributors have to ramp up their marketing now to take advantage of an expanding market and new opportunities.

Here, ad specialty distributors and business and management experts offer 10 ways that you can expand your marketing efforts right now.

  1. Follow your dollars. 
  2. Get organized. 
  3. Coordinate a targeted mail campaign. 
  4. Fill the pipeline.
  5. Update your website.
  6. Send out e-newsletters or e-mail specials. 
  7. Get involved locally.
  8. Position yourself as an expert within your organizations.
  9. Mention what you do to everyone. 
  10. Market yourself consistently.

For the complete Counselor article, click here.


 

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