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July 19, 2010 Tip of the Day - Create a Value-Packed E-mailFiled under: Tip of the Day
The tool, which is powered by CoVideo Systems, is customizable. “If you have a good digital catalog that you want customers to look at, you can link the digital catalog there and direct them to all of your specials,” Hill says. “And it only takes two minutes to customize your templates.” Hill recently used this techno-savvy door-opener to renew a relationship with a client. “Madelaine had been a customer since about 2007 and ordered on a regular basis, but then all orders stopped in July 2009,” he says. “I called and left messages and sent e-mails, but it looked like the relationship was done. “Then, I got the video e-mail program, and I made my regular follow-up phone call to her as usual. I got the voicemail, but this time, rather than leave a message to please call me back, I just left a message that I sent a personal video e-mail to her inbox, and to please view it. In the video, I told her I appreciated her business, and although she had not ordered in almost a year, I still wanted her business and appreciated her as a customer.” From Education Adviser e-newsletter, vol. 29. 0 CommentsLeave a Comment |
Buzz Hill, owner of SourceMaster, uses a video e-mail tool that allows him to shoot a several-minute-long personal video greeting from his desk, upload it, attach it to an e-mail, and send it to his would-be clients.