June 23, 2010
Filed under: Tip of the Day
Trying to come up with a fresh way to promote your business? Consider the branded T-shirt market, where novelty always sells. “The true definition of ‘novelty’ is something fresh, new and innovative,” says Michelle Swayze, marketing director for In Your Face Apparel (asi/62494). “Some may place the old-school mentality of novelty items being fad items that quickly pass away, but that’s just not true. A novelty item can stay fresh, new and innovative for some time.”
Novelty shirts are a great way to show clients who may have stopped spending that you’re still current, fun and capable of appealing to youthful clients who are driving much of the market today. “Customized T-shirts are a great way to get the foot in the door with your clients,” says Bayo Simmons, CEO of All Fashion Services (asi/37166).
Consider a self-promotion using novelty T-shirts with an innovative design that integrates your logo and brand colors. Novelty tees are big in summer, and with Labor Day and endless company picnics, outings and events, this is a great time to remind your clients about the quality and creativity of your products. It’s also just in time for back-to-school, and novelty tees are especially popular with the school-age crowd.
From WearableStyle, vol. 123