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Filed under: Tip of the Day
 Today, most successful businesses have an online presence, and depending on the industry, the website will draw in certain types of visitors. A few key details can help your site attract more clients.
- Create an engaging and unique design.
Your website is often the first impression a prospective client gets, so you need to make the most of it. There are plenty of templates available for website design, but if you cater to a creativity-based industry, consider adding some flair and unique touches to show that creativity right away. Black Duck Inc. (asi/140730) sports a comic book superhero theme on its website. “If you’re in a creative business and you’re trying to sell yourself on the Internet,” says Doug Bird, president of Black Duck, “it doesn’t make sense to have a template-based cookie-cutter website.”
- Choose a memorable and appropriate domain name.
Darin Andersen, president of Embroidery.com, pushed hard to acquire the company’s domain name in the late 1990s because he saw the exploding popularity of the Internet. “We just kept offering money for it till we bought it,” he says. A memorable name is a good way to draw and keep customers, because they always know how to easily find you. Whether it’s catchy or just easy to remember, a good domain name can do wonders for your business.
- Embrace the Internet community.
At its base, the Internet is simply a means of communication and information flow. Social networking sites like Twitter and Facebook may seem trivial or foreign at first, but if your customers are using them to communicate, you should consider it, too. Ed Levy, head of Digitize4U, created EmbForum.com as a means to help embroiderers and digitizers help each other. In the process, he increased his company’s visibility and credibility. “It’s all about visibility,” he says. “That has really helped us over the years.”
From WearableStyle vol. 126
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