June 3, 2010
Filed under: Tip of the Day
T-shirts continue to dominate the wearables marketplace. So we pitched a very simple question to the various distributors, decorators and suppliers we talked to: Can you imagine a time when T-shirts won’t be on top? The answer was a unanimous no. Here are some of the responses we received:
Hans Kinder, Visage Screen Print (asi/743250): “As long as you can buy a blank T-shirt for two bucks and print it for 29 cents, why would it drop? I mean, you can’t even get a gallon of gas for $2.50 these days.”
Adam Wright, Pulse Marketing and Apparel: “The trends will change, the way that T-shirts are cut may change, the fabric may change, the printing will change, the colors will definitely change. But I don’t see America going away from the T-shirt anytime soon.”
Cole Lohman, Target Graphics (asi/90549): “Everyone understands T-shirts. It’s a classic promotional item. And to the extent that America is becoming more and more casual, I could see T-shirt popularity and use actually increasing.”
Mark Smalley, American Apparel (asi/35297): “You can say so much with a T-shirt and a screen-printed logo. And you can still do it for an inexpensive price.”
From Wearables magazine.