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Thursday
June 3, 2010 Tip of the Day - Will T-shirts Ever Die?Filed under: Tip of the Day T-shirts continue to dominate the wearables marketplace. So we pitched a very simple question to the various distributors, decorators and suppliers we talked to: Can you imagine a time when T-shirts won’t be on top? The answer was a unanimous no. Here are some of the responses we received: Hans Kinder, Visage Screen Print (asi/743250): “As long as you can buy a blank T-shirt for two bucks and print it for 29 cents, why would it drop? I mean, you can’t even get a gallon of gas for $2.50 these days.” Adam Wright, Pulse Marketing and Apparel: “The trends will change, the way that T-shirts are cut may change, the fabric may change, the printing will change, the colors will definitely change. But I don’t see America going away from the T-shirt anytime soon.” Cole Lohman, Target Graphics (asi/90549): “Everyone understands T-shirts. It’s a classic promotional item. And to the extent that America is becoming more and more casual, I could see T-shirt popularity and use actually increasing.” Mark Smalley, American Apparel (asi/35297): “You can say so much with a T-shirt and a screen-printed logo. And you can still do it for an inexpensive price.” From Wearables magazine.
Thursday
June 3, 2010 Top 100 Markets For Ad Specialty SalesFiled under: Markets, Research A recent exclusive Counselor study unveiled the best cities for ad specialty distributors to do business in right now. The list revealed the Top 25 metropolitan statistical areas — or MSAs — that have the most potential for promotional product distributors to find business. For the online version of this feature, we decided to extend the list to the largest 100 markets and give them not only a rank, but a grade too, with the thinking that just because a city made the list doesn’t mean it’s ideal for ad specialty sales. So, the top 20 cities in the list are all considered Grade “A”; the next 20, Grade “B”; etc … all the way to City #100, which, for the sake of this list, received a grade of “F”. And since it’s an online feature, of course we decided to make it interactive and fun! All 100 city/markets are listed alphabetically in a right-hand scrolling area. Click on a city and a full-color image representing that city will pop up, along with a rank and grade as well as pertinent statistical info for that city, including annual ad specialty sales, population, number of small businesses, etc … So without further ado, we present Counselormag.com’s 100 Largest Markets for Ad Specialty Sales! Click here and enjoy!
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