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Filed under: Tip of the Day, Uncategorized
Here are 4 occasions where demographics matter:
- Incentives programs only work well when the reward is something an employee or customer desires. Understand the audience’s circumstances in life and their desires/needs. Then you can motivate them.
- Experiential promotions require face-to-face interaction with brand ambassadors. People connect to those with whom they identify. You must know who your audience will be before you can choose appropriate brand representatives.
- Apparel giveaways succeed when the selected garment fits the stylistic preferences, gender, age and environment of the recipients. Young female fashionistas living in Miami wouldn’t wear a fleece vest. Try a clingy baby tee instead.
- Cultural events frequently draw ethnic or community-centric crowds. It’s simply good manners to know the likes, dislikes, values and traditions of the cultural or ethnic group to which you’re marketing.
From May 2010 Advantages University.
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