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ASI Store: Reserve Your ASI Show Booth Online (And Save!)

Filed under: The ASI Show, Uncategorized

ASI Suppliers, have we got news for you!

Not only have we added the ability to reserve your 2010 and 2011 ASI Show booths online in the ASI Store, but if you act this month you can save big $$ on booths and marketing. The following are the deals being run this month:

  • March 15: Reserve your booth space by this date and you will save $300 per booth!
  • March 31*: Reserve your booth space through the ASI Store by this date and you will receive a $199 advertising coupon that can be used towards ASI Show marketing!

In addition to these deals, you can also get “Early Bird Specials” on 2011 shows as well as multi-show savings packages, all through the ASI Store.

So what are you waiting for?! Click here to learn more about reserving your ASI Show booth in the ASI Store. And if you have any questions don’t hesitate to contact us at feedback@asicentral.com.

For more information about The ASI Show, go to www.asishow.com, or call 877-ASI-SHOW. 

–TeamCentral

*Must be done through the ASI Store


Tip of the Day - Create More Selling Time

Filed under: Tip of the Day

Ad specialty distributors often spend so much time on tasks that don’t involve selling – fulfilling orders, following up on invoices and talking to suppliers, just to name a few – that they neglect their main objectives. Yes, you need to create as much time in your day as possible for dealing directly with clients.

Carving out time for prospecting, cold-calling, following up on sales proposals and crafting new promotional programs for current clients is vital for distributors. You can’t get so caught up in other administrative tasks that you forget the thing that’s most important to your business: bringing in revenue.
Here are four tips to ensure you’re spending more time selling. These come from Scott Gingold, CEO of consulting firm Powerfeedback (www.powerfeedback.com), who specializes in helping businesses prioritize their time and go-to-market strategies.

  1. Get up early.
    “A lot of businesspeople you deal with today are starting earlier,” Gingold says. “A lot of times, people have to get out of the mindset that the business day starts at 8 a.m. or 9 a.m. It doesn’t. It starts earlier than that. I try to schedule myself a 6:30 a.m. coffee, 8 a.m. breakfast, another coffee at 10 a.m. and 12:30 p.m. lunch.”
  2. Don’t be a slave to e-mail.
    “It’s easy to fall into the trap of checking e-mail every two minutes rather than setting up a schedule for it,” Gingold says. “Have selling time, whether it’s on the phone or face-to-face.”
  3. Consolidate appointments.
    “If I’m getting in the car and have to drive 10 miles, I’d better be looking at that map and saying, ‘Who else can I see?’ even if it’s just a courtesy call,” Gingold says. “If you’re right there, you might as well meet a current customer.”
  4. Reinforce a positive attitude.
    Sometimes distributors shy away from selling because they’ve come to fear rejection. Turn that around by focusing on current clients that appreciate you and your business – the change in tone should help your confidence level. “If you’re getting doors slammed in your face, pop in somewhere that loves you and loves your company,” Gingold says. “You’ve got to keep pushing that rock up the hill.”

From Counselor’s Game Changer: How To Craft A Creative Sales Approach


Tip of the Day - Top 10 Phrases That Kill Creativity

Filed under: Tip of the Day

Here are the top 10 phrases that kill creativity:

  1. Yes, but …
  2. The boss will never go for it
  3. I don’t have time
  4. Get a committee to look into it
  5. We tried that before
  6. It’s not in the budget
  7. It’ll never work
  8. No!
  9. We’ve always done it this way
  10. It’s not my job

Source: Chic Thompson


Interactive Map: Hottest U.S. Sales Region

Filed under: Education, site updates

Of the 4 major U.S. regions (Northeast, South, Midwest, West), which do you think did the best in overall promotional products sales in 2009? What were their top markets and hottest items? Unemployment numbers?

Give up? Well Advantages’ magazine has done a terrific feature this month called What’s Hot in Your Neck of the Woods where all of these questions are answered, and more including regional sales forecasts for 2010!

And best of all, we here at ASICentral took the liberty of creating an interactive map that allows you to simply mouse over the region for a pop-up of all the details. Simply click here to see the map! (Or click here for entire article.)

And for those of you who would rather get the numbers right here, below are all 4 regions ranked by overall sales in 2009 (Go South!).

– VINteractive


Poll: Is Green Movement Losing Steam?

Filed under: Green, Uncategorized

Just a few years back it seemed that everyone was jumping on the eco-friendly bandwagon. Whether you were buying an electric car or an organic t-shirt, “going green” was the hip thing to do and it was said to be more than a fad, but a trend that was here to stay.

Then the recession hit, and the cards were shuffled a bit.

According to a recent article in Counselor magazine, not only is the green marketing losing steam,  but a number of experts agree that it is no longer as integral a focus as it had been just months ago.

“A lot of businesses jumped on board because it was trendy, not because they believed in it. They did it because the polls showed this or a focus group said that. Others never got started,” says Simon Sinek, owner of strategic marketing consultancy Sinek Partners. “Now it’s not trendy.”

But according to Marc Held, national sales manager of Bodek & Rhodes, not only is the green market doing well, but it’s poised to make a significant comeback, especially with apparel. Watch the video here, or click on the video below.

What do you think? Is the Green movement losing steam? Take the new ASICentral poll now, or post a comment to the blog.


–MeanVinGREEN


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