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Filed under: Tip of the Day
When House Party CEO Kitty Kolding begins planning what promotional products and samples will be handed out at client events she follows these rules of thumb:
- Pick items that people will want to show their friends. Oscar Meyer offered wiener whistles that look like its signature wiener mobiles, as well as aprons. Chef Michael’s dog food handed out little square doggie dinner plates. “It’s a party, you want it to be fun … and remember to take photos,” says Kolding.
- Keep it relevant. There are plenty of items to choose from, but the further the client strays from the theme of the party, the less effective the items can be. Additionally they need to be small and portable. In this respect, old favorites like branded refrigerator magnets, keychains, coasters, playing cards and gift cards come in handy.
- The more the merrier. While clients don’t want to blow their budgets, it is important to have enough party favors on hand so that “it doesn’t feel anemic,” says Kolding. “Sometimes we need to beef it up.”
From Advantages’ magazine Success Stories.
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