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Filed under: Tip of the Day
When it comes to selecting ad specialties, marketing communications firm Pinckney Hugo Group is very selective. “You need to really think about what might I need, use or really wear,” says partner Aaron Hugo. “I wouldn’t pick anything I wouldn’t use or wear myself.”
- For his client Salada tea bags, Hugo invited consumers to “unbottle their tea.” Consumers who shared the site www.unbottleyourtea.com with five friends received a BPA-free bottle. About 100,000 people told five friends, “which allowed us to build a database of 500,000 people for just a water bottle,” Hugo says.
- For a medical products company that sells to pediatric hospitals, the agency offered a brand Magna-Doodle magnetic writing board toy. Recipients received a miniature model with a chance to receive the full-size version for free if they agreed to meet with a sales rep. “They just went crazy for it,” Hugo says.
From Advantages’ magazine Success Stories.
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