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Friday
March 12, 2010

Tip of the Day: Quality Pays Off

Filed under: Tip of the Day

When it comes to selecting ad specialties, marketing communications firm Pinckney Hugo Group is very selective. “You need to really think about what might I need, use or really wear,” says partner Aaron Hugo. “I wouldn’t pick anything I wouldn’t use or wear myself.”

  • For his client Salada tea bags, Hugo invited consumers to “unbottle their tea.” Consumers who shared the site www.unbottleyourtea.com with five friends received a BPA-free bottle. About 100,000 people told five friends, “which allowed us to build a database of 500,000 people for just a water bottle,” Hugo says.
  • For a medical products company that sells to pediatric hospitals, the agency offered a brand Magna-Doodle magnetic writing board toy. Recipients received a miniature model with a chance to receive the full-size version for free if they agreed to meet with a sales rep. “They just went crazy for it,” Hugo says.

From Advantages’ magazine Success Stories.

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Friday
March 12, 2010

Win Cash and Prizes Just for Taking Our Surveys

Filed under: Research, Uncategorized

Each year, Counselor magazine goes to great lengths to research and report on the health of the advertising specialty industry. Through its annual State of the Industry issue, Counselor reports on everything from profits and sales volumes to top markets and products.

But this research would not be possible without the data, which is why it’s so important that any and all ad specialty professionals should be taking the time to fill out our surveys — we want as many submissions as possible so that we know the research is accurate.

Of course, filling out surveys can be time consuming and we know time is money. That’s why Counselor is offering an added incentive to both distributors and suppliers to take the surveys. Here are the details.

  • Distributors: Click here and fill out this survey and you will automatically be entered to win $1,000 cash or one of two $250 American Express Gift Cards.
  • Suppliers: Click here and fill out this survey and your name will be entered in a drawing to win one of three thank-you gifts: A free one-page ad in Advantages, Counselor, Successful Promotions, Wearables or Stitches.

Please take the survey that applies to you today and help Counselor produce the most important research report done in the ad specialty industry each year.

–TeamCentral

 

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