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Poll: Is Green Movement Losing Steam?

Filed under: Green, Uncategorized

Just a few years back it seemed that everyone was jumping on the eco-friendly bandwagon. Whether you were buying an electric car or an organic t-shirt, “going green” was the hip thing to do and it was said to be more than a fad, but a trend that was here to stay.

Then the recession hit, and the cards were shuffled a bit.

According to a recent article in Counselor magazine, not only is the green marketing losing steam,  but a number of experts agree that it is no longer as integral a focus as it had been just months ago.

“A lot of businesses jumped on board because it was trendy, not because they believed in it. They did it because the polls showed this or a focus group said that. Others never got started,” says Simon Sinek, owner of strategic marketing consultancy Sinek Partners. “Now it’s not trendy.”

But according to Marc Held, national sales manager of Bodek & Rhodes, not only is the green market doing well, but it’s poised to make a significant comeback, especially with apparel. Watch the video here, or click on the video below.

What do you think? Is the Green movement losing steam? Take the new ASICentral poll now, or post a comment to the blog.



  1. Roberta Clark Says:

    I haven’t had a single client request or make a decision based on green.

    Tuesday March 2, 2010
  2. PamYoung Says:

    My clients are not interested in green.
    Too pricey.

    Tuesday March 2, 2010
  3. Andrew Says:

    There was a lot of buzz in late 2008 for recycled basketballs and we offered them, but there were no takers.

    Tuesday March 2, 2010
  4. Rob Bauman Says:

    The markets for green are few and far between. I just never have folks ask for it, nor are they very receptive to it when I bring it up.

    Tuesday March 2, 2010
  5. Ron Cardea Says:

    I only have one client thay uses green

    Tuesday March 2, 2010
  6. Ross Allard Says:

    If you don’t ask you don’t get! We’ve seen a consistent flow and demand for “Green” related products and even if a client doesn’t necessarily ask for a sustainable product it’s brought up in the conversation which usually results in a sale IF the pricing is comparable or close. Green has become more main stream and in many geographic markets it would be considered more the norm. Also it would be expected that the company offering “Green/Eco/Sustainable” products be fully versed of the advantages and end user perception of this category.
    No “Green” isn’t going away, eventually educated clients won’t ask for it, it will just be expected. This market has only just begun.

    Tuesday March 2, 2010
  7. Eric Says:

    I liken green to a pet rock – briefly intriguing, but ultimately useless.

    Tuesday March 2, 2010
  8. Lori P Says:

    I personally think a lot of the issue was the greenwashing. I say VERY FEW products that I could honestly say were environmentally sustainable. Making a pen out of recycled paper in a factory in asia spewing out pollution and then shipping it half way around the world can hardly be called environmentally friendly. I think customer see right through that which makes it a pretty tough sell. For the few products that could truly be called sustainable and that would deomonatrate it at every step of the process I think there will continue to be interest.

    Thursday March 4, 2010
  9. David Solomon – OrangeHalo Says:

    Our company will move about 1,000,000 organic cotton t-shirts this year, saving more than 333,000 lbs. of carcinogenic pesticides from entering the environment. We’ll also save 120,000,000 gallons of water in the process. Considering that approximately 1 million agricultural workers are hospitalized each year for pesticide exposure, I believe that every organic cotton shirt we sell makes a difference.

    If you believe ‘green’ products are useless, you are uninformed. It is true that price is a major hurdle to overcome, but we are at the very beginning of this cycle, and it is our responsibility to educate our customers on why they should be spending more for these products. In time, the prices for ‘green’ products will converge with conventional ones, and demand for them will surge at an accelerated rate. Well established distributors with meaningful brands will take full advantage of the ‘stand for nothing’ distributors who are not well positioned to capitalize on the paradigm shift. Environmentally focused distributors are stealing market share from you right now.

    Thursday March 4, 2010
  10. Deb Perkowski Says:

    Green is here to stay and will become more difficult to address as clients become more informed. Suppliers’ offering “green” items simply because they are reusable will not continue to make the grade. Also, as the saying goes “a little information can be dangerous;” a recent client asked for organic cotton tee shirts made from cotton grown in our own county…WHAT! Of course, we can take care of their organic request, however, the next new thing will be “buy local,” which will limit our capabilities. Educating the client is always a challenge!

    Thursday March 4, 2010
  11. B. Craig Says:

    Its interesting that “green” in our country often comes at the expense of a developing nation.

    Thursday March 11, 2010
  12. B Hogarth Says:

    I have yet to see an order based on the “greenability” of the product. The amount of energy spent on “Green” should be recycled. Do you know where the plastic bottle goes after you have finished with it? All I know is I get a refund.

    Wednesday March 17, 2010

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