March 2, 2010
Just a few years back it seemed that everyone was jumping on the eco-friendly bandwagon. Whether you were buying an electric car or an organic t-shirt, “going green” was the hip thing to do and it was said to be more than a fad, but a trend that was here to stay.
Then the recession hit, and the cards were shuffled a bit.
According to a recent article in Counselor magazine, not only is the green marketing losing steam, but a number of experts agree that it is no longer as integral a focus as it had been just months ago.
“A lot of businesses jumped on board because it was trendy, not because they believed in it. They did it because the polls showed this or a focus group said that. Others never got started,” says Simon Sinek, owner of strategic marketing consultancy Sinek Partners. “Now it’s not trendy.”
But according to Marc Held, national sales manager of Bodek & Rhodes, not only is the green market doing well, but it’s poised to make a significant comeback, especially with apparel. Watch the video here, or click on the video below.
What do you think? Is the Green movement losing steam? Take the new ASICentral poll now, or post a comment to the blog.