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What’s Your Favorite Promotional Product?

Filed under: Poll

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About a month ago, I threw down the gauntlet to our ASICentral Facebook fan page users and asked them to upload an image of their favorite promotional product to be later judged and voted on by everyone. Whether they viewed this as an egregious opportunity for self-promotion or a way to show the world a product they genuinely like and use often, we got a lot of great submissions with the spoils being merely bragging rights.

So, without further ado, below are the top 18 submissions, along with their product description and a link to a larger image. Find the one you like best based on whatever criteria you choose — it’s functional, it’s genius, it’s fun — and at the bottom is a poll for you to vote for Your Favorite Promotional Product.

So vote now!

Beistle Hat Thirst Down
1. The Beistle Hat. Submitted by Julie Cajigas. Click here for a larger image. 2. Personalized Football Water Bottle. Submitted by Thirst Down. Click here for a larger image.
3. The Bookkeeper. Holds the bookmark in place and your book closed. Submitted by Bryony Zasman. Click here for a larger image. 4. Cigar Holder Divot Tool. Also doubles as a club holder to keep your grip dry for those “rare” times you miss the green. Submitted by Mark Bontius. Click here for a larger image.
5. The CooLooP Active Water Scarf. Submitted by Peter Banga. Click here for a larger image. 6. Double Sided Lip Balm. Keeps your logo and information right on hand! Submitted by Vanessa Zirkelbach. Click here for a larger image.
7. Double Wall Cup Tumbler with Colored Straw. Submitted by Anna Nowak. Click here for a larger image. 8. Etched Candles. Submitted by Kool Trends. Click here for a larger image.
9. Goldstar Pens. Submitted by Kenny Ved. Click here for a larger image. 10. Grassy Charging Station. For cell phones, media players and cameras.  Submitted by Donn James. Click here for a larger image.
11. ADLites Eco-Friendly Night Light. Electro-luminescent light. Submitted by Stephanie Smith Landry. Click here for a larger image. 12. Grow Guy Grow Cup. The cup is recyclable, and four types of flowering plants are available. Submitted by Lynn Jusinski. Click here for a larger image.
13. Maple Wine Stopper. Submitted by Aspen Line. Click here for a larger image. 14. The Meat Tray Compressed T-shirt. Submitted by Tim Fruehe. Click here for a larger image.
15. The Picnic Stick. No more sandy beer! Submitted by Phillip Sarulllo. Click here for a larger image. 16. Pro Towels Etc. Signature Printing Option. Submitted by Anthony Romano. Click here for a larger image.
17. Pure Glycerine Soap. This all-natural, luxurious soap is available to deboss directly into the soap. Submitted by Paulina Swiatkowski. Click here for a larger image. 18. ScribbleTees. Great for any promotion involving children yet loved by adults too! Submitted by Tim Fruehe. Click here for a larger image.
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5 Tips To Successful Blogging

Filed under: Tip of the Day

This month’s Advantages’ magazine cover story features five industry sales bloggers who know how to do it right! All five give different perspectives of how to get the most from your blogging experience:

  • Be human.
  • Focus on search engine optimization.
  • Use real-world scenarios.
  • Be the expert.
  • Be a thought leader.

Want to read the entire article? Click here for more.

Top 10 Eco Friendly Products

Filed under: Green

In honor of Earth Day next month, ASI has created its first-ever top-10 list of eco-friendly giveaways. Included in the list is — among other products — a neat bamboo dinnerware set, seed paper postcards and, no joke, a journal made entirely out of elephant poop! (right)

For the complete top-10 list, including the contact information on how to purchase products, go to www.asicentral.com/earth.

And as a special bonus, our very own Joe Haley — of The Joe Show fame — gives us a video rundown of the top-10 eco-friendly products in the industry today. Click here to watch the video, or just watch it below.

Peace, man.

— Mr. ECO

Calling all ASI Distributors and Industry Consultants

Filed under: Education, The ASI Show

A special announcement from guest blogger Dana Reaume, of ASI Education:

Do you have what it takes to be a top-notch industry educator? Do you have a passion for sales, marketing or business management? If so, the ASI Education team is looking for you!

We’re holding our first-ever, open-call video auditions for ASI Distributors and Industry Consultants – we’re looking for new talent to join our roster of highly rated ASI Show presenters. 

One talented winner will be booked to present at the upcoming ASI Show Chicago education program where they’ll debut their brand-new seminar. This is a priceless opportunity that helps brand you as an expert in your field, and provides amazing networking opportunities to help you grow your bottom line and your career. 

Auditioning is easy. First, create a fun 3-minute video introducing yourself to us, summarizing your industry expertise and showing off your dynamic presenting style. Next, visit www.asicentral.com/castingcall to download the application form and upload your video. All entries must be submitted by April 5, 2010.

One winner will be selected to work with the ASI Education team to develop a brand-new 60-minute presentation that will make its debut on education day at the ASI Show Chicago. The winner will also receive one round-trip ticket and hotel accommodations for the ASI Show Chicago.

We’re looking forward to meeting the next star presenters for ASI Show Education!

If you have any additional questions, please send me an email at Dreaume@asicentral.com.

Don’t miss the first-ever ASI Women’s Summit

Filed under: The ASI Show

Guest blogger Dana Reaume, from ASI Education, drops a little knowledge on us today about the first-ever ASI Women’s Summit:

Film festivals, food tastings, Fleet Week, Broadway shows and parades … if these aren’t enough reasons to head to New York in May, then here’s one more! On May 4 (Education/Set-up Day for the ASI Show), ASI will host its first-ever Women’s Summit at the ever-so-posh Millennium Broadway Hotel from noon-3:30 p.m. I’m so excited about this event, as it’s jam-packed with one-of-a-kind networking activities and content built exclusively for women in the advertising specialty industry. Both distributors and suppliers are invited to participate to discuss new business approaches with colleagues while building their network. 

The afternoon includes a networking reception (with hors d’oeuvres, wine, beer and mimosas, of course!), a luncheon with an amazing keynote speaker (the lively Barbara Corcoran, who parlayed a $1,000 loan into a $5 billion real estate business and wrote the book, “If You Don’t Have Big Breasts, Put Ribbons on Your Pigtails … And Other Lessons I Learned from My Mother”), followed by coffee and dessert with industry expert Rosalie Marcus, who will be leading an interactive workshop helping all of us to leverage our strengths to build our businesses.

This is a great opportunity you don’t want to miss! Plus, if you register by March 31, the cost of the event is only $149; after that it’s $249 (and who wouldn’t like to save $100 to put toward a new pair of strappy sandals for Spring?! ; )). 

For more information, click on the link below. I hope to see you all there!

Dana Reaume
ASI Education

Tip of the Day – The Imprint Can Make the Promotion

Filed under: Tip of the Day

In our industry, we’re always looking for new products, but with the right imprint an old staple can be just as exciting. Here are a few things to try:

  • Focus on points of pride, like patriotism, team spirit or fandom.
  • Imprint in an unusual location, like the side of a shirt, the sleeve or the shoulder.
  • Use interesting techniques, like metallic threads or inks, sequins or laser-etching.

From Advantages magazine’s Success Stories.

Tip of the Day: Make Promotions Fun!

Filed under: Tip of the Day

When House Party CEO Kitty Kolding begins planning what promotional products and samples will be handed out at client events she follows these rules of thumb:

  • Pick items that people will want to show their friends. Oscar Meyer offered wiener whistles that look like its signature wiener mobiles, as well as aprons. Chef Michael’s dog food handed out little square doggie dinner plates. “It’s a party, you want it to be fun … and remember to take photos,” says Kolding.
  • Keep it relevant. There are plenty of items to choose from, but the further the client strays from the theme of the party, the less effective the items can be. Additionally they need to be small and portable. In this respect, old favorites like branded refrigerator magnets, keychains, coasters, playing cards and gift cards come in handy. 
  • The more the merrier. While clients don’t want to blow their budgets, it is important to have enough party favors on hand so that “it doesn’t feel anemic,” says Kolding. “Sometimes we need to beef it up.”

From Advantages’ magazine Success Stories.

Tip of the Day – Market to Casinos

Filed under: Tip of the Day

The expansion of gambling into other states and the increasing popularity of poker in recent years makes a gambling theme fun for lots of promotions:

  • Commercial casinos are legal in 13 states.
  • 28 states have Native American casinos.
  • Related markets include racetracks, lotteries and poker tournaments.

From Advantages magazine Success Stories.

Tip of the Day: Quality Pays Off

Filed under: Tip of the Day

When it comes to selecting ad specialties, marketing communications firm Pinckney Hugo Group is very selective. “You need to really think about what might I need, use or really wear,” says partner Aaron Hugo. “I wouldn’t pick anything I wouldn’t use or wear myself.”

  • For his client Salada tea bags, Hugo invited consumers to “unbottle their tea.” Consumers who shared the site www.unbottleyourtea.com with five friends received a BPA-free bottle. About 100,000 people told five friends, “which allowed us to build a database of 500,000 people for just a water bottle,” Hugo says.
  • For a medical products company that sells to pediatric hospitals, the agency offered a brand Magna-Doodle magnetic writing board toy. Recipients received a miniature model with a chance to receive the full-size version for free if they agreed to meet with a sales rep. “They just went crazy for it,” Hugo says.

From Advantages’ magazine Success Stories.

Win Cash and Prizes Just for Taking Our Surveys

Filed under: Research, Uncategorized

Each year, Counselor magazine goes to great lengths to research and report on the health of the advertising specialty industry. Through its annual State of the Industry issue, Counselor reports on everything from profits and sales volumes to top markets and products.

But this research would not be possible without the data, which is why it’s so important that any and all ad specialty professionals should be taking the time to fill out our surveys — we want as many submissions as possible so that we know the research is accurate.

Of course, filling out surveys can be time consuming and we know time is money. That’s why Counselor is offering an added incentive to both distributors and suppliers to take the surveys. Here are the details.

  • Distributors: Click here and fill out this survey and you will automatically be entered to win $1,000 cash or one of two $250 American Express Gift Cards.
  • Suppliers: Click here and fill out this survey and your name will be entered in a drawing to win one of three thank-you gifts: A free one-page ad in Advantages, Counselor, Successful Promotions, Wearables or Stitches.

Please take the survey that applies to you today and help Counselor produce the most important research report done in the ad specialty industry each year.


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