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Tip of the Day - Take Your Prospect’s Point of View

Filed under: Tip of the Day

Don’t be caught off-guard the next time you have a chance encounter with a potential client. In your elevator pitch you should take your prospect’s point of view. Instead of reciting a list of your products and services, address an issue the prospect has that you can help them with. Also adapt your pitch to the listener. A small businessperson may be concerned about cost, while a larger corporation may be more impressed by an example of your creativity.


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