January 25, 2010
Filed under: Tip of the Day
Don’t be caught off-guard the next time you have a chance encounter with a potential client. In your elevator pitch you should take your prospect’s point of view. Instead of reciting a list of your products and services, address an issue the prospect has that you can help them with. Also adapt your pitch to the listener. A small businessperson may be concerned about cost, while a larger corporation may be more impressed by an example of your creativity.