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Thursday
November 19, 2009 ASI Radio Rewind: Interview With Colin PowellFiled under: asi radio show
Just right-click this button here It’s a great show with some great advice from the General on leadership, so I highly recommend your ear on this one! Enjoy, and let us know what you think about the show by emailing us at feedback@asicentral.com. For more ASI Internet Radio Show archives, check out our Radio archives page here.
Thursday
November 19, 2009 Tip of the Day - Write A Good E-Mail Subject LineFiled under: Tip of the Day Everyone gets too much e-mail. The key is to make people open your e-mail marketing efforts. Here are three tips to make sure that your subject line stops them from just hitting delete: 1. Write the subject line last. “It makes more sense to come back to the subject line after you finish writing the content,” says John Arnold, author of E-mail Marketing for Dummies and Web Marketing for Dummies. “Look for the most compelling topic to highlight in your subject line.” 2. Give a hint. “A vague subject line is a waste of space,” Arnold says. For example, consider a monthly newsletter with the subject line of “Bob’s Bistro Newsletter: July, 2009.” According to Arnold, “This fails to tell the recipients anything about what they will find when they open the e-mail and offers very little reason to do so. A better approach for a newsletter is, ‘Bob’s Bistro: Our favorite recipes shared.’” 3. Keep it short and simple. In just three seconds or less, recipients will either open or delete your e-mail, says Arnold. And “with only 30-50 characters, including spaces, to create a winning subject line, you must convey your most powerful statement into those few words.” – Kenneth Hein From the 2009 Counselor State of the Industry |
In case you missed ASI Radio’s unprecedented show on Tuesday — when the gang of Editors got to interview Gen. Colin Powell about leadership — we’ve got the archive ready and waiting. Just go to 
