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Friday
November 13, 2009 Tip of the Day: Make an Online VideoFiled under: Tip of the Day Michael Miller, author of YouTube for Business, says business owners need three pieces of equipment before creating an online video:
In terms of content, Miller says there are three types of videos that get watched by casual Internet users. “It can be something purely entertaining, it can be something that is informative, like if you’ve got the latest industry news, or it can be educational, like if you’re showing your customer how to do something,” he says. “These videos really do get watched.” Miller recommends placing any online video on YouTube. “YouTube makes it very easy,” he says. “You can upload it in mpeg or Windows Media format. If you have a high-definition camera, you can do it in a 720p resolution.” To place a video on YouTube: Mouse over to the upload button at the top right corner of www.youtube.com, and click Upload Video File. Enter information about the video, including the title, a brief description and tag words that will allow YouTube users to find the video by typing in keywords. Videos must be one gigabyte or less and may not run more than 10 minutes. “You can host videos on your own server and write in the HTML, but you might not have the bandwidth to handle the traffic,” Miller says. “You can have YouTube host the video that’s on your own Web site. YouTube supplies you with a little snippet of HTML code so you can embed it into your Web site. The video will look like it’s on your Web page, but it isn’t. The bandwidth isn’t coming to your site; it’s coming to YouTube. So, you aren’t going to be overloaded.” – Shane Dale From the 2009 Counselor State of the Industry |
