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Thursday
November 5, 2009 What’s Wrong With This Email?Filed under: General, Uncategorized THIS CONTEST IS NOW CLOSED. WE WILL POST WINNER SHORTLY! Advantages’ magazine did a great story this month about how to energize your business emails and make them more efficient while pointing out the do’s and don’ts of workplace correspondence. Of course, being someone who has been using email for business for well over 10 years I have seen my share of poorly written and cringeworthy emails (perhaps, even guilty of a few!). In the article was a great example of an email that, though seemingly innocuous and good-intentioned, contained a ton of problems. Below is the example without the corrections …
Think you can point out all the problems with this email? Prove it! Send us an email to feedback@asicentral.com with all the errors and, if you get the most right, we’ll post your name in an upcoming Counselor PromoGram and Advantages Hot Deals newsletter! Good luck! – sexybeast@asicentral.com
Thursday
November 5, 2009 Tip of the Day: Save On Mailing CostsFiled under: Tip of the Day While mailing and shipping fees are an obvious cost of doing business for ad specialty companies, they can still be “a real thorn in the side,” says Sharie Stewart, owner of Abacus Enterprises (asi/101830). She is careful to research rates at the post office vs. UPS vs. FedEx. “We don’t do enough shipping to get any special deals other than what we get through ASI’s UPS program,” she says. While some distributors will save on costs by hand-delivering items or having clients pick them up, gas prices can get in the way, says Deanna Duncan, president of Olympic Embroidery (asi/287459). To cut costs and help the environment, she reuses boxes that manufacturers send her. “We don’t order boxes.” Rodger Roeser, owner of Eisen Marketing Group, says all it takes is one Web site: www.stamps.com. “One of the best little investments I made in my business,” he says. “It saves me a ton of time, we can do everything through the computer including labels and postage and it protects the company.” – Kenneth Hein From the 2009 Counselor State of the Industry |
