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October 27, 2009 Sell This Product - FoodFiled under: Sell This Product Food gifts go a long way toward creating bonds with recipients. Combine them with great packaging and you’re sure to leave a lasting impression. After a trying year, what better way to acknowledge your clients’ loyalty and patronage than with a deliciously good food gift? “Great-tasting gourmet food gifts have tremendous appeal at fourth quarter,” says Sheila Shechtman, CEO of Gifted Expressions LLC (asi/56777). “Food can be shared within an office or enjoyed at home, and thus one gift becomes an extremely economical form of gifting,” Shechtman says. “No wrong sizes or colors – just great things to eat!” Food gifts are perfect for many types of acknowledgements and for gifting in many markets. Occasions like customer appreciation, holiday wishes, referrals, thank-yous, recognition, rewards and employee gifting are just a few ideas. A package design such as a snowflake is seasonal, while remaining non-denominational, and it serves as an appropriate holiday gift for anyone. The upcoming holiday season is the most popular time to send gourmet food gift towers. “They are a great way to say thank you to an office or a family because one gift can acknowledge a group of people, and the variety and assortment of great-tasting treats guarantees that there will be something for everyone,” Shechtman says. She advises distributor salespeople to talk about the “double wow” factor when presenting clients with this food gift tower. Standing 14″ tall, its impressive appearance is the first quality the recipient notices. It has also been custom designed to be differentiated from similar items in the market and is made from a heavy-gauge paperboard. While it is recyclable, it is also considered a keepsake. “Recipients will keep the boxes for storage in the office or home, serving treats at a holiday party or simply as decorative pieces,” Shechtman says. “When the food is gone, the containers are a constant reminder of who sent it.” The second wow factor is experienced seven times – when the recipient opens each of the boxes to find “If the product tastes great, the excitement and conversation tends to permeate the office, and the added benefit is that there is buzz about the gift and who sent it,” Shechtman says. The quality of Gifted Expressions food products and its presentation aim to create a great first impression, but also, Shechtman says, to leave a lasting impression. She advises distributor salespeople to tell clients the gift sends the message that the person sending the gift cared enough to give something tasteful, unique and plentiful. The most important and unique elements of this gift are the attention-to-detail quality and substantial food quantity. “Because we custom design the majority of our packaging, your customers will not be seeing this gift in the mass market,” Shechtman says. “Our products are packed to the brim, so there is no fluff or fill. The perceived value is always higher than the real cost, and it is important to us that the recipients can keep on going back for more.” From the 2009 Advantages September Supplement. 0 CommentsLeave a Comment |
