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October 26, 2009 Sell This Product - TotesFiled under: Sell This Product Extra Relish totes are a stylish alternative to the ordinary lunchbox. Lunchboxes have come a long way. The newest creation from Built NY, Inc. (asi/42422) is made from neoprene. The Extra Relish Lunch Tote insulates, is water resistant, machine washable and reusable. It’s Built’s first lunch tote with a shoulder strap. With an inside pocket perfect for stashing your favorite treat, David Frank, national sales and marketing manager at Built NY says “it expands to fit everything you relish and more.” The tote can be used every day and is an ideal bag to take to the gym, beach or pool. Frank says the tote’s wide variety of uses garners maximum exposure for a company’s brand and increased appeal to several promotional markets. The stylish tote is currently being used for employee appreciation, health and wellness, gift-with-purchase, company outings and meetings, travel gifts and trade-show giveaways. “The versatility of the product appeals to wide audiences, and by aligning with Built NY, clients can be assured that they are getting innovative and unique products that are guaranteed to stand out in a crowd,” he says. Built NY designers came up with the concept for the tote after they were unable to find one they liked on the market. Frank says when they realized the insulating and protective qualities of Built’s award-winning neoprene wine totes would also make great lunch totes, the Extra Relish tote was born. “Our products have the dual value of being very stylish and fashionable and extremely functional as well,” Frank says. “Offering our brand ensures they’re giving their clients innovative, unique and patented products that will guarantee to top the eyeball count chart!” CASE STUDIES 1. Gift-with-purchase. A Canadian pet food company offered a Built NY, Inc. lunch tote as a gift-with-purchase for pet owners who purchased their new line of dog and cat food. A total of 70,000 totes were used. 2. Employee appreciation. As part of their Employee Appreciation Day, an industry-leading retailer packed and distributed 8,000 Built NY lunch totes with a health snack to their employees. The totes have also been used for an Administrative Professionals Day appreciation gift and medical professionals have used them as conference gifts. From the 2009 Advantages September Supplement. |
