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October 19, 2009 Sell This Product - Plastic CupsFiled under: Sell This Product Visstun’s durable plastic cups are colorful and versatile – great for beverages, popcorn or even stuffed with school supplies. Visstun’s (asi/93975) plastic cups feature high-definition graphics, are top-shelf dishwasher-safe and can even hold snacks. Some clever distributors even use them as part of a school enrollment package to hold school supplies. These are a few reasons the USA-made cups stand out, says Pam Myers, director of marketing. “The capability to put high-definition graphics on a reusable plastic cup with a low minimum was non-existent prior to Visstun,” Myers says. The cups are printed flat with four-color processing, which allows for distinctive graphics. “Now advertisers can carry their brand message throughout their campaigns without sacrificing the integrity of their logo,” she adds. The plastic cups come in white or clear and in four sizes: 12, 17, 22 or 32 ounces. Besides the restaurant and beverage industries, top markets include schools and universities; special events such as graduations, weddings, birthdays, anniversaries and retirement parties; and tournaments and other sports outings. Myers has also seen them used for churches, hospitals and hospices. Myers advises salespeople to emphasize the initial impact of the high-definition graphics. “Once a high-quality image of a brand is formed, a connection is made and the brand will be committed to memory. These cups offer the perfect canvas to express creative ideas,” she says. Salespeople should also focus on the durability of the plastic cups and their keepsake value. “These are more than just cups – they are a souvenir of the promotion,” Myers says. “There is a definite advantage to promoting a product that has residual value and endorses a strong brand image each time they reuse these plastic cups. Visstun cups will accurately present the advertiser’s existing marketing material, which in turn will encourage prospects to keep the cup.” CASE STUDY “A seafood restaurant owner was looking for a way to carry on the tradition of serving their meals in buckets for their kids’ menu. But they needed something smaller and more kid-friendly that would allow for an area to imprint their slogan,” says Myers. “Using our high-definition printing capabilities to imprint on the entire cup, we imprinted a silver background, creating the look they desired. Their slogan, ‘Seafood you crave in a bucket’ was added to the cup to complete their request. The end-user also ordered a second set of cups imprinted with our stock cartoon fish background and their slogan to go along with the kids’ meal. These cups were a huge hit with the kids and the parents. The restaurant owner is pleased and continues to reorder.” From the 2009 Advantages September Supplement. |
