October 16, 2009
Filed under: Sell This Product
Take your client’s message on the road.
Mugs have gained popularity in recent years thanks in part to their success in the retail market and America’s love of the drink they most often contain: coffee.
ETS Express, (asi/51197), recognized the success of two distinct retail travel mug designs and created its own high-quality, reusable travel cups for the promotional industry. The “Terra” is an 11-ounce, double-walled porcelain cup with a silicon rubber lid, perfect for both hot and cold beverages. Although it looks like a disposable paper coffee cup, it’s reusable, insulated, and dishwasher- and microwave-safe. It also comes in a special eco gift box, reminding the user of its environmentally friendly qualities.
“Lots of companies are trying to move away from disposable items,” says Adam Kovar, director of sales. “These products look like the familiar branded disposable cups, but they’re reusable, thereby fulfilling corporate responsibility.”
The Terra offers a fitted, secure lid, which eliminates the risk of spilling on computers and keyboards. The 16-ounce Spirit is a double-wall acrylic cup with a threaded lid and straw, and is also safe for both hot and cold drinks and reusable. Kovar says its innovative design resembles similar products on the retail market that sell for much more. “We’re mimicking what large corporations are trying to do,” he says. “With people selling in the corporate environment, this cup is great because it’s insulated, even though it looks like a traditionally cold piece.”
Both pieces are great for a variety of industries – from financial, health and sports, to collegiate use. The key moment in selling both the Terra and Spirit occurs when a person actually holds the cup in their hands. Because they so closely resemble throw-away cardboard and plastic cups, people usually have an “aha” moment when they realize it feels far more substantial than it looks. “When they pick it up, they freak out,” Kovar says. “That’s why we’ve printed ‘It’s more than you think’ on them.”
From the 2009 Advantages September Supplement.