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October 14, 2009 Sell This Product - Counter MatsFiled under: Sell This Product Your clients can make a lasting impression using heavy-duty counter mats as a point-of-purchase promotion. First impressions count, last impressions sell. This principle underlines the importance of point-of-purchase promotions. CounterPoint’s heavy-duty counter mats deliver targeted marketing and take advantage of a promotional opportunity at the last point of contact with the consumer. Pam Myers, director of marketing at CounterPoint (asi/46767), says the counter mats were developed for maximum durability that can withstand everyday usage in a high-traffic area, but still maintain the advertising message and display the information with high-quality graphics. In other words, they fill the void that would otherwise exist at a point-of-purchase and help create a lasting impression of the brand. Counter mats are not just for retail. They offer a helpful boost to sales in many different environments including banks, veterinarian offices, medical offices, rental car counters, automotive stores and liquor or convenience stores. “Because of the durability of heavy-duty counter mats, clients will be able to showcase the information and brand with great clarity,” Myers says. The mats have a natural open-cell rubber that has dimensional stability and adhesion characteristics provided by its unique Supported Adhesion Coating (SAC). The mats are waterproof and CounterPoint prints directly onto the plastic so there is no paper involved in the printing process. “The large imprint area on the mats enables clients to catch consumers’ eyes with a huge advertising area right where decisions are made and generate impulse sales,” Myers says. All counter mats are made in the USA. CASE STUDY The Burger King counter mat was created to draw the customer’s attention to all of the choices available. The custom-size mat allowed for a large imprint area to showcase the advertising needed, and yet not encroach on the limited counter space. The spinner was added to complete the promotion and has an element of fun by taking the “pressure” off of customers who are undecided. From the 2009 Advantages September Supplement.
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October 14, 2009 Vote! Tie Tuesday Part IIFiled under: General Last week the men in ASI’s Editorial and ASICentral departments did an impromptu photo shoot on “Tie Tuesday” to find out who had the best tie. This week, we all stepped it up with our finest ties. Vote below in the comments area or send us an email to feedback@asicentral.com for your choice! Tie #1
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