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October 12, 2009 Sell This Product - Grocery TotesFiled under: Sell This Product If you’re looking for premium quality at a value price, tout this terrific tote. The BG125 Atlas Grocery Tote from Jetline (asi/63344) was designed to satisfy the growing demand for a value-based alternative to the supplier’s massively successful BG110 – Titan Grocery Tote, according to Joe Hoffman, director of marketing. “The Titan is our original recyclable grocery tote and is a terrific match for end-users looking for the strength and durability that the premium 100gsm non-woven material offers,” he says. The Atlas Tote can be sold in a wide variety of markets due to the intrinsic value of a durable and functional product. “We see a wide range of markets represented in the bag and tote work that passes through our plant: public health awareness, credit unions, schools and universities, trade shows, sports and event marketing and more. The recyclable bag market hits on the sweet spot of the promotional success equation – value, durability of message and association with a positive social trend,” Hoffman says. “The fact that our entire non-woven polypropylene bag line is recyclable and reusable in an age of global awareness is a terrific selling point, especially when paired with an attractive price point.” Hoffman advises distributors to take a look at ASI’s Advertising Specialties Impressions Study, available on asicentral.com, which highlights many of the qualities that make bags such a great match for the promotional industry. Bags are functional, durable and deliver an ongoing positive association with the end-user’s promotional message. “The next step would be to highlight the selling points of the Atlas Tote – value, color selection and the established selling history of the grocery tote in the industry,” he says. Color selection is a critical point – the Atlas is available in 12 colors, which means greater flexibility for the distributor salesperson. With the Atlas Tote, the end-user receives a bag with most of the qualities and perceived value of the premium tote offering at a significant discount. GREAT MARKETS FOR TOTES
From the 2009 Advantages September Supplement. 0 CommentsLeave a Comment |
