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October 12, 2009 Roger Farmer To Kick Off Power SummitFiled under: ASI Power Summit 2008
And to learn more about the Power Summit, go to www.asicentral.com/powersummit.
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October 12, 2009 Sell This Product - Grocery TotesFiled under: Sell This Product If you’re looking for premium quality at a value price, tout this terrific tote. The BG125 Atlas Grocery Tote from Jetline (asi/63344) was designed to satisfy the growing demand for a value-based alternative to the supplier’s massively successful BG110 – Titan Grocery Tote, according to Joe Hoffman, director of marketing. “The Titan is our original recyclable grocery tote and is a terrific match for end-users looking for the strength and durability that the premium 100gsm non-woven material offers,” he says. The Atlas Tote can be sold in a wide variety of markets due to the intrinsic value of a durable and functional product. “We see a wide range of markets represented in the bag and tote work that passes through our plant: public health awareness, credit unions, schools and universities, trade shows, sports and event marketing and more. The recyclable bag market hits on the sweet spot of the promotional success equation – value, durability of message and association with a positive social trend,” Hoffman says. “The fact that our entire non-woven polypropylene bag line is recyclable and reusable in an age of global awareness is a terrific selling point, especially when paired with an attractive price point.” Hoffman advises distributors to take a look at ASI’s Advertising Specialties Impressions Study, available on asicentral.com, which highlights many of the qualities that make bags such a great match for the promotional industry. Bags are functional, durable and deliver an ongoing positive association with the end-user’s promotional message. “The next step would be to highlight the selling points of the Atlas Tote – value, color selection and the established selling history of the grocery tote in the industry,” he says. Color selection is a critical point – the Atlas is available in 12 colors, which means greater flexibility for the distributor salesperson. With the Atlas Tote, the end-user receives a bag with most of the qualities and perceived value of the premium tote offering at a significant discount. GREAT MARKETS FOR TOTES
From the 2009 Advantages September Supplement. |
Roger Farmer, UCLA’s Economics Department Chair and accomplished author and financial forecaster, will kick off the first day of sessions at the 2009 ASI Power Summit from Carlsbad, CA on Nov. 1. After an interview with ASI’s president & chief executive officer, Tim Andrews, focusing on the state of our business economy, Roger will host a Q&A session. Read more about Roger at 