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Friday
October 9, 2009 Sell This Product - WristbandsFiled under: Sell This Product Wristbands provide security and accountability at various events, while also serving as a form of advertisement. Wristbands serve two big functions at events – providing safety and identification for participants – both of which are important to Marathon Mfg./Prestige Lines (asi/68707). “There was a need for better security and accountability at events for crowd control,” says Frank Rocco, vice president of Marathon. “Our wristbands give the customer a highly visible means of accounting for every person entering an event, indicating who has paid and verifying age.” Besides safety and identification, wristbands are a great tool for advertising a company, brand or event. In addition to vinyl, Marathon also uses graphic-grade Tyvek in their U.S.-made products that can be custom-printed with logos, custom numbering and barcodes for clients. Tyvek wristbands come in a variety of colors: aqua, black, coral red, kelly green, neon blue, neon green, neon orange, neon yellow, pink, purple, red, silver, sky blue, violet, white and yellow. Tyvek, a material used in medical packaging and air and water intrusion barriers, gives the wristbands their sturdiness. DuPont, the chemical company that developed Tyvek, designates Marathon as a preferred printer. “DuPont only gives that status to manufacturers who exemplify their highest printing standards,” says Rocco. “We submit this to them, and they determine if our printing meets their standards. This is a designation that most of our competitors do not have.” The possibilities are endless when it comes to where wristbands can be used, showing their versatility and their significance as a staple product. While Rocco says, “Applicable markets are so numerous, it would take pages to list,” he did mention some examples: concerts, amusement parks, nightclubs, casinos, invitation-only events, outings, carnivals, grand openings, restaurants and hospitals. “One of our distributors works with the Southern Baptist Church Convention that attracts over 100,000 followers, and the wristbands are a must for attendance,” says Rocco. All of Busch Gardens Theme Parks and The Water Club at the Borgata Casino and Spa in Atlantic City also reorder the wristbands time and again. Almost every end-user you come in contact with has a need for wristbands at some type of event they sponsor. MORE GREAT USES
From the 2009 Advantages September Supplement. |
