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Tuesday
October 6, 2009 Sell This Product - Paper ProductsFiled under: Sell This Product While many have “plugged in,” the market for paper products still exists, and this company has a winning selection of journals, calendars and more. When the recipe calls for a proven product line, CPS/Keystone’s (asi/43051) line of paper products includes practical, USA-made, value items that will give clients bigger impact and help distributors get return sales. CPS/Keystone built its line of paper products after seeing the success of its core line of USA-made plastic products, which includes water bottles, flyers and more. Kippie Helzel, vice president of sales, says adding paper commodities to its product offerings was a logical step. “In today’s economy, there is a strong interest in USA-made items, and the demand for traditional paper products, including calendars and hand fans, remains very high,” Helzel says. Despite the technology push and plethora of electronic products on the market, Helzel says the need for journals for business meetings, conferences and trade shows hasn’t diminished. At least in the promotional industry, she says “The computer hasn’t supplanted the written word yet.” And value-priced calendars have traditional appeal across all markets. “Whether your client wants to do a promotion with wall calendars, an envelope-stuffer calendar, or a desk-planner calendar, people appreciate receiving them, use them both in the office and in the home, and there will always be demand for them,” Helzel says. “Any distributor who is not selling calendars is missing an important and reliable marketing opportunity for his customer, as well as a great recurring sale for himself.” Hand fans are another great way to create an interactive environment in a large group, both indoors and outdoors. They can help a group unite to show the spirit, and, on hot days, to keep cool. “With our hand fans priced so competitively, you may find that there are budget leftovers to give your customer additional bang for their buck, and to give you another sale,” Helzel says. Each of these products has proven popularity and reliable quality, all at competitive prices. CASE STUDY “There was a major sporting event with an American celebrity frontrunner that was taking place in Europe. We drop-shipped over 10,000 two-sided hand fans to different locations throughout Europe to be used by American spectators to spur on the team in different cities,” Helzel says. “This project had also been cosponsored by one of the major U.S. cable channels; so one side was designed to support the athlete, the other to promote the cable channel. What a great example of co-op marketing!”
Tuesday
October 6, 2009 Special Announcement from ASI CEO Tim AndrewsFiled under: asi radio show Today on ASI Radio, ASI’s CEO and President Tim Andrews will make a special announcement! Don’t forget to tune into today’s show at 10:30 a.m. EST! – RadioDeez |
