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2010 Virtual Trade Shows Announced

Filed under: Virtual Trade Show

The 2010 schedule for the ASI Virtual Trade Show season has recently been unveiled, with the following four dates announced:

  • March 10, 2010
  • April 28, 2010
  • June 16, 2010
  • September 22, 2010

For more details on the 2010 Virtual Trade Shows, click here.


Sell This Product - Lapel Pins

Filed under: Sell This Product

Need an idea for an employee recognition gift? Lapel pins are a source of pride for the people who wear them.

Lapel pins have a long history. Bo Lorentzen, president of Perfect Match Intl. (asi/77340), says one can find versions of lapel pins that are hundreds of years old. Those with military insignia are probably the oldest form. Some antique pins were thin, aluminum versions with an imprint. Today, there are more advanced and exciting processes for manufacturing lapel pins.

“Pins are used almost everywhere: banks, the armed forces, fast-food restaurants, you name it,” Lorentzen says, “typically as a company identifier or to push a new product, but also to acknowledge the achievement of particular employees.”

Think about it: You have probably never seen a bank employee without a lapel pin of some type. Or how about a police officer? For sure she will have one or two pins on the uniform. “The same goes for your UPS truck driver and probably the waitress at the local microbrewery,” he says.

Lapel pins can make a big impression on their recipients or wearers and can help them garner a lot of positive attention. “Not only are lapel pins displayed proudly by people anywhere in the world, they are also popular collector’s items,” says Lorentzen.
He advises distributors who are starting to sell lapel pins to concentrate on three processes:

  • Die-struck, which Lorentzen says is “the classical, beautiful lapel pin.” The most popular of this group are die-struck, soft-enamel pins.
  • Photo-etched, which showcases very fine details and is great for budget-minded end-users.
  • Five-day processes, for which Perfect Match has more than 100 shapes in stock at any time, including employee recognition options. “We offer free spec samples, so they are also very easy to sell,” he says. “Simply send us some art, and we will send out two free pins.”

A new addition to lapel pins are those made of slices of wood with a post on the back that are laser engraved or printed digitally. “Distributors have had great success with these for environmentally concerned groups and lots of companies who want a different look. Naturally, we offer free spec samples on these also,” he says.

The supplier also offers employee service awards pins that use a snap-in number system. The snap-in numbers are available from 1-50 years and with one or two stones.

From the 2009 Advantages September Supplement.


 

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