|
Thursday
October 1, 2009 Poll Results - T-Shirts RuleFiled under: Poll, Uncategorized So, the other day I’m in my car driving and eating an Italian hoagie (yes, I multi-task outside of work, too), when all of a sudden this oil-and-vinegar soaked clump of lettuce jumps out of the sandwich and onto my shirt. Without missing a beat, I start blindly fishing about my ride for some napkins, tissues, anything that’ll help me with my slovenly dilemma. Front seat: nothing. Glove compartment: nothing. OK, emergency plan … backseat: bingo! My gym bag. And in it I find my workout T-shirt — “Penn State Arts Fest 1999“. That’ll do, I think, and voila! I’m relatively clean again. My point? Well, not only is that T-shirt a promotional item, but it’s also 10 years old! So it’s no wonder that when we posed the question What Is Your Top-Selling Product This Year? on ASICentral, the answer was, overwhelmingly, T-shirts! In fact, almost 40% of respondents who took the poll said T-shirts were their top-selling product so far in 2009. The following is a breakdown of the results from our latest poll:
It’s no wonder T-shirts are still such a hot promotional item - when you think about all the impressions my one Arts Fest shirt received through the years — and will continue to receive in the future – they’re certainly worth the price. And as long as there are slobs out there like me willing to wear grease-stained T-shirts, the market for promotional apparel T-shirts will never die. – SloppyD
Thursday
October 1, 2009 Sell This Product - ToysFiled under: Sell This Product It’s a trend that will get sales moving: fitness programs in communities and schools. Here’s how a rope will help you jump on the opportunity. There’s no better way to motivate an audience than with a promise of fun and good health. That’s why Zenith Promotions (asi/98980) keeps expanding its line of colorful jump ropes. “Now more than ever, promotional jump ropes are extremely popular,” says Maria LaFichi, Zenith’s executive vice president. “Since there is a greater emphasis on physical activity for children at this point in time, we looked at providing even more fun ways to achieve the goal.” Programs utilizing jump ropes, however, aren’t just child’s play. Adults also benefit. Physical activity such as rope jumping helps prevent diabetes, heart disease, and osteoporosis. Many businesses have employee health programs, encouraging a fitter workforce. Health insurance companies, hospitals and clinics all look for ways to promote better health. Fitness centers and gyms; your local YMCA; parks and recreation departments all are potential clients. Adults and kids can improve their physical health while the companies and organizations giving out the jump ropes improve public relations. There are ample opportunities to tie in jump ropes in communications programming. Consider, for example, the number of health observance days and months there are in a year’s time. February is American Heart Health month. Why not recommend clients use a red jump rope to send a message that they want to help employees get a “jump” on a fit heart. Or, target National Physical Fitness Month in May. Any business that offers summer services (pool companies, travel planners, landscapers), can use this tie-in for the message, “Get a jump on summer planning. We can help.” Adding a community service message about the national fitness observance then adds a note of caring to the promotion. Jump rope styles are bold, for a can’t-miss promotion. For example, the “Crystal” style rope uses clear “twisted” PVC rope with an inner rainbow rope for a sparkly effect. Another option is the bright, solid-color ropes in stand-out primaries – brilliant shades of red, orange, blue, green and purple make a vibrant statement. Of course, ropes can also be customized and woven in corporate colors to reflect your client’s identity. With 90-days’ lead time and large quantities, you can have these economically produced overseas via Zenith. The many options may just make you jump for joy. CASE STUDY
From the 2009 Advantages September Supplement. |
