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Sell This Product – Plastic Badges

Filed under: Sell This Product

Name badges have come a long way from the blue-outlined “Hello, My Name is” stickers.

Pardon the pun, but name badges need no introduction,” says Greg Johnson, president of
Imagery Group Inc. (asi/62240). His company has made a business of providing high-quality badges to serve the wide range of organizations that use them.

The market for name badges stems from the basic human desire to work and interact with people we know, Johnson says. “As people, we are just more comfortable speaking with friends, and badges act as an informal introduction that starts the relationship-building process.”

Badges are helpful anywhere people who are not on a first-name basis convene. Markets like universities, retail sales, service companies, clubs and service organizations, health-care-providers, and food service and hospitality industries are all large consumers. Johnson says every distributor has clients that are currently using or need badges. The key, he says, is looking for the opportunities and asking for the business.

Badges are a unique promotional product for several reasons. Although their high reorder value makes them a great sale, Johnson says selling to a program rather than a single sale, will ensure long-term profit. “Don’t create a problem for yourself down the road when the customer needs a few more badges,” he says. “It works far better to take care of this now and set up a release program.”

The logistics of getting a specific badge to a specific person at his or her location also make this promotional item different from most. The key to avoiding hiccups in the process is to work with a professional and experienced supplier.

Imagery Group has developed Badgewarehouse.com, a stand-alone online release program, to enable end-users to administer their own programs if they choose. The program allows end-users to enjoy 24/7 availability and access to their orders. It’s one of many ways Imagery Group has streamlined their business to create a faster and better experience for the end-user. “This is what drives reorders, which is what we all want,” Johnson says.

Besides identifying people and programs, badges provide value in positioning, branding, advertising and employee recognition. These small adornments carry company logos and sales slogans and create a tone that’s fun and friendly or corporate and professional. With the addition of drops, extenders and ribbons, badges can take on a more traditional advertising role, presenting products, services and special offers to customers at the point of purchase. Add-ons can also be used to show special skills, services or achievements of the wearer.


  • Multi-event program. An insurance company that holds multiple events for agents wanted to spark interaction with badges that not only shared the wearer’s name, but location, title, designation, and years of service. They also wanted a distinct badge for each event so it could serve as a keepsake. Using digitally printed badges, The Imagery Group had no problem organizing and including all of the info and creating badges with a different, eye-catching background for each event. The insurance agency loved them, and the in-house personalization process made the distributor’s life easier.
  • Incremental orders. A banking client with hundreds of branches needed name badges on an incremental basis. Each branch also had its own operating budget and required corresponding invoices – a management nightmare for the distributor. Imagery Group’s online, 24/7 Badgewarehouse Pro Premier release program solved the problem, providing badges from readily available inventory, in any quantity, and to multiple locations. Online release history allows monitoring the expenditures of each branch. One or two badges can be ordered at a time and be billed without the high costs usually associated with small orders.

From the 2009 Advantages September Supplement.

1 Comment

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    Monday June 10, 2013

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