September 28, 2009
Filed under: Sell This Product
Name badges have come a long way from the blue-outlined “Hello, My Name is” stickers.
Pardon the pun, but name badges need no introduction,” says Greg Johnson, president of
The market for name badges stems from the basic human desire to work and interact with people we know, Johnson says. “As people, we are just more comfortable speaking with friends, and badges act as an informal introduction that starts the relationship-building process.”
Badges are helpful anywhere people who are not on a first-name basis convene. Markets like universities, retail sales, service companies, clubs and service organizations, health-care-providers, and food service and hospitality industries are all large consumers. Johnson says every distributor has clients that are currently using or need badges. The key, he says, is looking for the opportunities and asking for the business.
Badges are a unique promotional product for several reasons. Although their high reorder value makes them a great sale, Johnson says selling to a program rather than a single sale, will ensure long-term profit. “Don’t create a problem for yourself down the road when the customer needs a few more badges,” he says. “It works far better to take care of this now and set up a release program.”
The logistics of getting a specific badge to a specific person at his or her location also make this promotional item different from most. The key to avoiding hiccups in the process is to work with a professional and experienced supplier.
Imagery Group has developed Badgewarehouse.com, a stand-alone online release program, to enable end-users to administer their own programs if they choose. The program allows end-users to enjoy 24/7 availability and access to their orders. It’s one of many ways Imagery Group has streamlined their business to create a faster and better experience for the end-user. “This is what drives reorders, which is what we all want,” Johnson says.
Besides identifying people and programs, badges provide value in positioning, branding, advertising and employee recognition. These small adornments carry company logos and sales slogans and create a tone that’s fun and friendly or corporate and professional. With the addition of drops, extenders and ribbons, badges can take on a more traditional advertising role, presenting products, services and special offers to customers at the point of purchase. Add-ons can also be used to show special skills, services or achievements of the wearer.
From the 2009 Advantages September Supplement.