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September 23, 2009 Sell This Product - CapsFiled under: Sell This Product LED lights under the brim put this cap at the head of its class. On a stormy night at sea, a man juggled the difficulties of working the wheel and rigging of his boat with trying to aim a flashlight where he needed lighting. That experience would have a lasting impact on him, leading to a new invention. “This challenging situation gave birth to an exceptionally elegant and simple solution: The Panther Vision (asi/75825) LED Cap Light concept was born,” says Chuck Freeman, director of Panther Vision. “This is the ultimate combination of style, comfort and functionality in hands-free lighting.” At first glance during the daytime, this headgear may look like a typical ball cap that keeps sunlight out of the wearer’s eyes – and Freeman says it can be decorated as such with a logo. But in the dark, what really makes it stand out from the crowd are the LED lights concealed under the brim. (Replaceable batteries are hidden in the sweatband. On a normal run on a set of batteries, the LED cap provides 50 hours of intermittent use, while the bulbs are rated for 100,000 hours.) Most first reactions to the product, Freeman says, are that it is “cute” or “funny,” but he points out that it is a tool and offers a tip for how to sell the product: “You need to get a sample in their hands, as there is really no way to tell people how useful this product is. They have to experience it.” Markets that have taken advantage of the LED cap include hunting, fishing, camping and RV outfitters, as well as service workers such as plumbers, attic insulators and electricians. When selling the product, mention the wide variety of applications, such as home improvement, lawn and gardening use, outdoor recreation and games, severe-weather power outages and child safety. Panther Vision has produced caps for charity events, such as The Golden Fly Invitational Tarpon Tournament in Florida, The Ride for the Pass bike marathon in the Rockies and a National Multiple Sclerosis Society children’s camp event in Minneapolis. Bayer Crop Sciences uses the LED cap to promote one of its herbicide products, while NAPA auto parts includes them in clutch or brake replacement kits for the mechanics. “One of the high-profile projects that we are currently engaged in is providing uniform caps for the Chicago Police Department,” Freeman adds. Panther Vision also has a new design called the POWER Cap. It features two LEDs concealed under the brim for close-task lighting and a powerful single LED in the center of the brim for long distances. “The single LED has the strength of two regular LEDs with a longer run time,” Freeman says. “The caps are being marketed by a local uniform company.” He adds that the new style is already available for custom orders of 1,008 pieces or more but will be formally introduced January 2010. GREAT WAYS TO USE THE PRODUCT
From the 2009 Advantages September Supplement. |
