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September 21, 2009 Sell This Product - Chocolate CandyFiled under: Sell This Product Premium chocolates with eye-catching logos are a sweet treat for any market. If there’s any truth to the old saying, “The way to a man’s heart is through his stomach,” Chocolate Inn (asi/44900) is on the right track for romancing clients. The candy company manufactures premium Swiss chocolate and takes a tasty approach to ad specialties with more than 50 different products. Its themed mini chocolates can be printed with a personalized image or logo and come in a variety of boxes and sets, says David Miller, president. Chocolate Inn recently added the TR16, which is a box with multiple pieces like chocolates and nuts, to its line of melt-in-your-mouth offerings. Miller says clients wanted a multiple-piece box because they are easier to share in an office setting. “These styles highlight an industry, such as a dollar sign for the financial industry, to make more of an impact when the recipient receives this as a gift,” Miller says. The packaging of the TR16 is targeted to appeal specifically to retail customers. The clear die-cut window on the lid of the box allows the logoed centerpiece to be seen through the lid, eliminating the need to imprint the gift box, and a neat ribbon and complimentary card tops off the package with a personal touch. “The most important aspect of the TR16 is that distributors can be extremely competitive with this item from a cost standpoint against retail and mail-order catalog food items,” he says. “It is a gift that has impact and is remembered.” Although Chocolate Inn has been offering similar versions of this product for the last 10 years, this newest product and packaging has been updated to meet clients’ needs. When it comes to selling, distributor salespeople can let the customer taste the chocolate and see the quality and attractiveness of the presentation. The company adheres to a five-day production schedule and provides samples free of charge. “The chocolate taste plus the customization make this a very memorable gift,” Miller says. “This product can be shared, it is something the recipient does not already have, and is appreciated by everyone who receives it.” Chocolate Inn offers a variety of different sizes of the same product that accommodate its logoed chocolates and gives clients options, a key concept that Miller says allows clients to purchase different gifts, yet pay only one chocolate mold charge. CASE STUDY “A Mortgage Company felt that its gifts were not making the impact they wanted for the holidays and that the gift was not getting to everyone they intended,” says Miller. “That is when they decided to switch to our TR16 and use chocolate houses and dollar signs as the chocolates surrounding their logo. This gift not only made an impact because the pieces in it pertained to their industry, but also because there were enough pieces in the box for the entire office to share. Also, the gift was not something someone already had received. Everybody enjoyed it, from the president of the company to the secretary.” From the 2009 Advantages September Supplement. 0 CommentsLeave a Comment |
