|
Friday
September 18, 2009 Sell This Product - MousepadsFiled under: Sell This Product The multifunctional MousePaper Calendar gets prime real estate – the desktop. Desktop promotional pieces offer great practical and promotional value to the end-user because of their long-term visibility and reuse. The MousePaper calendar combines the benefits of a calendar, note paper, and a mousepad in one promotional piece. Pam Myers, director of marketing at Digispec (asi/49716), says the MousePaper Calendar was uniquely designed with multifunction and innovation in mind. “The value of a promotional product is its ability to impart the intended message of the advertiser,” Myers says. “Factors include initial impact, longevity of the piece and retention of the message by the recipient – the greater the impact and longevity of the message, the greater the value of the promotion.” The MousePaper Calendar also met the need in the industry for a calendar that was not limited to 12-months beginning with January. Myers says end-users don’t have to rule out a monthly promotion just because they don’t get their order in at the end of the year. Some of the most popular industries for the calendar are financial, real estate, medical and education, but Myers says the markets are virtually endless. “Any company with a logo that wants a product with daily exposure located on prime desktop space is a good fit,” she says. The calendar mousepad’s high-quality graphic capability, daily usage and flexibility to begin on any month provide ample selling points for distributor salespeople. Each page can be uniquely customized and can even feature coupons, fliers or other advertising collated between months. Clients have two styles to choose from, white or image background. Digispec also offers more than 25 stock themes with a large imprint area printed on each page in black or four-color process. It can also hang on the wall with its fold-up hang tab at the top. “Imprinting a high-quality product like this one creates a one-of-a-kind promotion that will deliver a strong brand message,” Myers says. For companies in search of an eco-friendly product that will get sales moving, the calendar’s pages are composed of 30% post-consumer recycled paper and the backing is made from 100% recycled paperboard. It’s just one more reason the MousePaper Calendar is a promotion that gets companies more bang for their buck. CASE STUDY A distributor and their client, a shoe company, joined forces to create a MousePaper Calendar that showcased both companies and their respective products. The shoe company advertised on the calendar pages and the distributor promoted their products in between the months. The distributor created a coupon that stated if the customers mentioned the shoe company, they would receive an additional discount on promotional products. This was a way to determine their return on investment and the effectiveness of the calendar. The calendars were distributed to the shoe company’s new customers. From the 2009 Advantages September Supplement. |
