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Sales Dish of the Day: Sell High-End Apparel Decoration

Filed under: Sales Dish of the Day

Four ways to convince clients on the use of more expensive decoration techniques, from Deborah Jones, founder of www.myembroiderymentor.com, and Joyce Jagger, the Embroidery Coach (www.theembroiderycoach.com):

1. An embroidered garment is more durable than a screen-printed item, so the customer will be wearing it to the mall a year from now, instead of wearing it while mowing the lawn.

2. An embroidered item is easier to care for than a screen-printed item. It can be washed like any other garment without turning it inside out or removing it early from the dryer.

3. Adding one-of-a-kind or exclusive designs to apparel (such as a custom monogram) will raise the value of the item and give customers the feeling of wearing designer clothing without the high-end price tag.

4. Offering uncommon add-ons such as sequins to a pair of jeans or a denim shirt can increase the item’s perceived value much more than a normal embroidered design and can command a much higher retail price. – Shane Dale

– From Counselor’s 2009 State of the Industry


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