June 15, 2009
Filed under: Sales Dish of the Day
You can upsell any order with packaging. Tell your client about these benefits: Custom packaging allows them to send a second brand message. Branded ribbons and wrap give your clients’ gifts a more upscale, professional look. The right packaging stimulates the senses in a pleasing way, setting expectations for what’s enclosed. Use color to excite, fragrance to entice and sound to intrigue.
– From Advantages magazine