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Sales Dish of the Day: Skinny Budgets

Filed under: Sales Dish of the Day

If your client has a skinny budget, highlight what’s both affordable and creative. Items like seed packets make great calling cards. Another idea: You might use a pen as an invitation. Link your products and services with the most critical aspects of your clients’ businesses. Present product options to your clients: most expensive, mid-range and least expensive. When they see how the items compare, price could become less of an issue. Finally, ask your suppliers what they can do for you. Perhaps they can lower the price by doing away with a run charge, etc. You never know, unless you ask.

– From Advantages magazine


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