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Sales Dish of the Day: Slogans

Filed under: Sales Dish of the Day

A slogan can make or break a promotion. In fact, a really clever slogan can turn a so-so product into a “wow!” Here are some tips for brainstorming the perfect tagline: Use humor, where appropriate. Use literary devices, such as rhyming and alliteration. Consider using a play on words. Make it short and sweet.

- From Advantages magazine


 

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